Zeta Specialist Lighting has appointed Tony Smith as Account Manager and Alison Preston as Marketing Assistant - moves that signal its commitment to invest in sales and marketing as part of an aggressive three-year growth plan.

Both Tony and Alison will report directly to Sales and Marketing Director Adrian Dennis, who joined the Bicester-based, innovative developer and manufacturer of LED and solar powered lighting solutions last month; with a brief to build and lead the sales and marketing teams, leverage the brand equity and accelerate sales growth.

Tony has over 30 years’ experience in the lighting industry, gained working with companies including Thorlux, Cooper Lighting and more recently, DFX Technology.

Commenting on his appointment Tony said: “I believe Zeta Specialist Lighting has one of the most innovative and compelling offerings within this industry and with growth firmly on the agenda, it’s an exciting time to join the team.”

Alison joins Zeta Specialist Lighting from marketing and PR agency Manor Marketing and has several years’ B2B marketing experience working both in-house and agency-side. She said: “We have an exciting 12 months ahead and I look forward to shaping and driving marketing strategy to support our growth plans.”

”Tony and Alison have tremendous experience in their respective fields. I am very confident that their appointments will help us position the brand as the best choice for sustainable, cost-efficient and technologically brilliant lighting solutions, and further advance our growth initiatives,” said Sales and Marketing Director Adrian Dennis.